Mishima Industrial Shines at the 2025 Canton Fair

A key player in China’s magnetic materials sector, has announced breakthroughs in its magnetic technology applications, solidifying its position as an innovator in industries ranging from automotive electronics to renewable energy. Founded in 2020 and based in Shanghai’s Lingang Special Area, the company specializes in high-performance magnetic materials, including neodymium magnets, and provides tailored solutions for electric vehicles, industrial automation, and green energy systems.

In the automotive sector, Mishima’s magnets are critical components in electric powertrains and anti-lock braking systems (ABS), enabling energy-efficient conversions of electrical energy into mechanical power. The company’s products have been adopted by leading EV manufacturers, contributing to reduced emissions and extended driving ranges. Additionally, Mishima’s magnetic sensors are integrated into advanced driver-assistance systems (ADAS), enhancing real-time vehicle control and safety.

The company’s R&D focus on rare-earth magnets has also yielded advances in wind turbine generators, where its permanent magnet technology improves energy conversion efficiency by up to 15% compared to traditional designs. This innovation supports China’s carbon-neutrality goals by lowering the levelized cost of wind energy.

Mishima Industry (Shanghai) Co., Ltd. has unveiled a first-of-its-kind “Magnet-as-a-Service” (MaaS) platform, offering businesses access to advanced magnetic technologies through flexible subscription models. The initiative targets SMEs in robotics, healthcare, and smart manufacturing, addressing barriers to adopting high-cost magnetic components.

The MaaS platform provides three core offerings:

1. On-Demand Magnet Rentals: Short-term leasing of rare-earth magnets for prototyping and pilot production.

2. Performance Monitoring: IoT-enabled sensors track magnet health in real time, predicting maintenance needs.

3. Recycling Programs: A closed-loop system for recovering and refurbishing magnets, reducing e-waste.

Early adopters include a Shanghai-based medical device maker, which cut R&D costs by 30% using MaaS for MRI component testing. Another client, a robotics firm, scaled production without capital expenditure by renting magnets for their automated assembly lines.

Mishima’s move comes amid global supply chain reshuffling, offering domestic firms a reliable alternative to imported magnetic components. The company plans to invest $5 million in expanding its MaaS infrastructure, including a new logistics hub in Suzhou and partnerships with 3PL providers.